Case Study.
Fonn is a unified construction project management software
which allows builders and workers to store pertinent documents,
communicate in real-time, and monitor projects off-site in a
single platform.
The Objective
- Fonn had previously spent a significant amount of their budget on other lead generation services but found that they were receiving a low ROI because of low-quality leads.
- They came to us looking for higher quality leads and a tailored campaign, targeting a list of 24 specific job titles that fit into their ICP.
The Campaign
The campaign kicked off with MPU advertising and a featured story to build initial brand awareness.
Delivered a targeted solus email campaign to our relevant databases, using engaging content to generate leads.
Hosted a webinar to generate leads and attract further interest from client's ideal customer profile.
The Results
As per the client’s feedback, the entire campaign generated a significant number of qualified leads for Fonn, showing the effectiveness of our targeting methods.
leads generated
0
+
open-rate increase
0
%
CTR increase
0
x
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